Business Development Officer at ZCAS

Reporting to: Business Development Manager

Purpose of Job:

To provide marketing and public relations services to the Centre so as to facilitate sustained student enrolment growth and positive image of the Centre.

Main Responsibilities

• Assisting in promoting the image of ZCAS through proper and innovative branding of the Centre
• Assisting in effectively developing marketing policies, objectives, strategies to market ZCAS and ZCAS U products and services to prospective clients.
• Assisting in the formulation of long term marketing plans, conduct marketing research to assess market demands, customer awareness and compiles market intelligent reports on quarterly basis.
• Assisting in managing advertising contacts with both electronic and print media to ensure compliance with ZCAS standards
• Performing public relations and publicity activities and attend to customer queries.
• Planning and coordinating school visitation activities.
• Maintaining a data base for all ZCAS graduates.
• Assisting in identifying potential business opportunities from collective capabilities of staff and the institution for approval by the Executive Director/Vice Chancellor.
• Developing and marketing new products/services to target the market through use of the most appropriate techniques.
• Performs any other duties as assigned by the Supervisor.

Qualifications and Experience

• Grade 12 Certificate with five (5) credits or better including English and Mathematics.
• Professional Diploma/ Degree in Marketing.
• A post graduate degree in a business related field is an added advantage
• Minimum of three (3) years relevant work experience in an institution of higher learning.
• Member of the Zambia Institute of Marketing

Key Attributes and Skills

• Business oriented, creative and innovative with a forward thinking approach.
• Good organizational and planning skills with the ability to multi-task.
• Ability to influence stake holders.
• Client service orientation and relationship building capabilities.
• Assertive, pro-active and committed to high standards of service delivery.
• Ability to work under pressure with tight time lines.
• Presentable with capacity to pay attention to detail.
• Records maintenance skills.
• Team building skills.
• Budget preparation skills and cost analysis techniques.
• Good writing skills

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