Event Marketing Manager

We are looking for the event marketing manager to be responsible for spearheading YESBUD Summit’s event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities, representing YESBUD at industry events, and implementing guerilla marketing campaigns. This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

Responsibilities:

• Spearhead YESBUD’s event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance
• Work with director of marketing and director of sales to organize and staff customer and sponsored events
• Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
• Negotiate and execute contracts for large- and small-scale events
• Travel frequently – up to 50 percent of your time will be spent traveling to various events both local and international
• Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
• Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using YESBUD, email marketing, project management, and similar systems
• Manage a team of event marketing specialists
• Build relationships with YESBUD customers and prospects on a one-to-one basis
• Interact with key decisions makers and account-holders
• Work with in-house designer to ensure event display accurately represents the YESBUD brand
• Responsible for ordering and tracking event inventory include collateral, giveaways, etc.

Requirements:

• Bachelor’s in marketing or related discipline
  2+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Experience partnering with an enterprise sales team
• Highly organized with an ability to manage resources, budgets, and onsite personnel
• Strong communication skills – written and oral
• Capacity to manage multiple projects simultaneously
• You are creative, innovative, and always think outside the box
• Highly organized and proficient at managing multiple projects at a time
• You are metric driven and have the ability to draw insight from complex marketing data
• Confident with a dynamic personality
• Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently

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