Marketing & Communications Officer at The Dice Juice Bar

To develop and implement communication and marketing strategies for Sani Foundation and Dice Juice Bar, in order to raise the national and international profile of the two organisations amongst a wide range of stakeholders and attract new stakeholders. In addition, the Communication and Marketing Officer will be responsible for building Sani Foundation and Dice Juice Bar’s identity, public image and brand, ensuring consistency in all aspects of internal and external communications.

Main duties and responsibilities

• Coordinate and manage all aspects of offline and online communication, including print, video publications, website maintenance and social media activities, in order to effectively support the strategic objectives of Sani Foundation and the Dice Juice Bar and convey their key messages to different stakeholders;
• Devise and implement creative and impactful marketing strategies for raising Sani Foundation and Dice Juice Bar’s visibility, profile and brand.
• Coordinate the design of promotional material and distribution in online and offline channels
• Create specific campaigns for long‐term projects to meet agreed strategic priorities,
  income generation targets and audience development objectives.
• Identify and build long-term relationships with target audiences
• Develop wider networks to pursue joint communication initiatives and develop effective PR campaigns.
• Network with industry experts and potential clients to drive brand awareness
• Monitor corporate website and social media pages and address clients’ queries
• Gather audience feedback to inform activities and strategies
• Managing all other communications responsibilities such as maintaining distribution lists, developing and tracking email campaigns, web analytics, electronic templates and compliance with communications standards.
• Ensure that relevant audience is reached with our communication campaigns, as well as regular monitoring and evaluation of campaigns and activities to effectively measure the return.
• Liaising with colleagues, designers, printers and other relevant stakeholders on all areas relating to the Sani Foundation and Dice Juice Bar brand.

Required skills and qualifications:

• Diploma or Degree in Marketing, Communication Studies or a related field;
• Excellent verbal and written communication skills. Skilled in writing clear and concise communications for various communication tools, including print and online;
• Knowledge of marketing and communication principles, guidelines and best practices, including social media;
• Excellent editing, proofreading, presentation and interpersonal skills with a strong attention to detail;
• Proficiency with software applications including MS Office, familiarity with html, web‐editing, web design, WordPress;
• Basic graphic design skills for in house graphic production are desirable
• A strong sense of cultural awareness and the ability to work with people from different nationalities;
• Strong social and presentation skills;
• Self‐starter, energetic and pro‐active;

KEY PERFORMANCE INDICATORS

Social Mission Business Performance

• No of relevant audience actions
• No of Revenue leads generated
• Change in audience sentiments
• % Savings linked to marketing
• % Increase in brand awareness
• Cost of customer acquisition

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