Marketing Officer at Lacnet Laboratories

Key Competency Requirements:

• Diploma/Degree in Marketing or Biomedical Sciences qualification
• 3 – 5 years relevant working experience (Preferably in the lab environment)
• Must be computer literate
• Knowledge of Laboratory Information Systems will be an added advantage
• Proven Sales and Marketing knowledge and skills is critical
• Must be flexible with time/ability to work unsociable hours
• Must be customer oriented – Client liaison is critical
• Ability to maintain Confidentiality and maintain ethical behaviour
• Self and Results driven
• Must have a valid driver’s license

 Key Responsibilities:

• Contributes to planning and developing a marketing strategy for Lancet in order to promote the image, brand awareness and services of the organization.
• Establishes and maintains effective relations and personal contact with existing and prospective clients including medical doctors at hospitals and in private practice, hospital managers and hospital marketers as well as key suppliers and service providers to ensure loyalty to the Lancet brand.
• Proactively marketing and selling Lancet services to existing and prospective customers to grow Lancet’s market share.
• Participates in and represents Lancet in marketing events such as pharmaceutical days, medical aid days and hospital open days to promote the image and services of the organization.
• Assists with product/service orientation and training of laboratory administrative staff to ensure they are familiarized with relevant laboratory/medical technology related terminology and telephone etiquette.
• Services as first point of contact between Lancet and customers to address a range of queries and complaints pertaining to laboratory services in order to ensure swift resolution of issues and feedback to customers
• Providing a feedback loop to all departments within their territory to ensure maintenance of high levels of customer service
• Completion and submission of CRM report on a weekly basis to Managers to provide information regarding customers

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