Market Development Specialist at Coca – Cola Beverages Africa

Job Title: Market Development Specialist
Function: Marketing & Sales
Company: Coca-Cola Beverages Zambia
Job Type: Permanent
Location – Town / City: Lusaka
Location – Country: Zambia

Job Description

Coca – Cola Beverages Africa has an exciting vacancy of Market Development Specialist at our Maheu plant in Zambia which is the leading and only Coca – Cola producer in Zambia .This position reports into to the Key Accounts and Trade Marketing Manager. The incumbent will be responsible for developing and executing market/business strategies and integrated programs which maximizes profitable recurring volume growth and increases the long-term value of our brands. They will be also in charge of spearheading the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.

Key Duties & Responsibilities

Develop and deploy marketing plans on an annual basis.
Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it.
Design and Implement Promotional plans & strategies by channel/ Regions
Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis
Challenge the marketing production cost to optimize the overall marketing budget.
Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership.

Skills, Experience & Education

A business related degree from a recognized university and relevant Marketing professional qualifications.
8 years job experience, at least 5 years of Marketing in an FMCG industry. General Business Management experience would be desirable.
Proven track record of driving Innovative business improvements by identifying & providing clarity around initiatives that deliver differentiated value to the company.
Excellent analytical skills with sound understanding of business concepts; (E.g. Margins / discounts / Pack mix Trends / Volume Variance Analysis)
Experience in budget management, marketing planning and portfolio marketing mix management

General

All internal candidates must ensure that they complete the internal application form