Communications and Marketing Lead

Reports to: The Executive Director

Job Classification: Full time

Start Date: February, 2019, with opportunity to start earlier

Location: Lusaka

Job purpose

To manage and execute communication and marketing strategies for BongoHive on various media for the purpose of projecting and maintaining a positive image of the company, visibility and awareness of company products/services/events to generate public awareness and programme leads.

Duties and responsibilities

• Communicate, market or advertise company products and services (entrepreneurship programs and masterclasses) weekly on various media to generate leads or provoke interest in public
• Coordinate and collaborate with media team and/or other departments on weekly tasks, goals, and deliverables associated with communications and marketing.
• Send out the newsletter for updates and news to community weekly (Mondays).
• Handle daily walk-in clients and phone calls, respond to incoming company emails and social media messages in a friendly and professional manner.
• Regularly plan and budget for and lead all marketing events such as demo nights, exhibitions, meetings, launches, and social events.
• Collaboratively oversee the design and development and dissemination of all marketing material with media team.
• Conduct quality check on all printing works and promotional materials such as billboards, banners, t-shirts to ensure adherence to branding guidelines for every company project.
• Handle all press releases, blogs, stories, press event invites for company/partner events and relations.
• Handle building and maintaining strategic and productive relations with the media to ensure coverage of company news and events.
• Assist in providing support offices with high-quality information resources including stories, photos, videos and web-based materials for marketing and fundraising purposes.

Qualifications and Experience

• University Degree in media/communications/marketing/social sciences
• Experience delivering digital and non-digital campaigns, events for mainstream products and services.
• Ability to develop and manage marketing strategies and budgets.
• Experience managing successful social events, social media campaigns, and a solid understanding of social marketing.
• Working knowledge of Apple, Google, and Microsoft operating systems
• Proficient use of digital platforms including Google analytics, email marketing, social media, web and content management system-tools
• Excellent written and verbal communication English skills. Excellent proofreading skills and attention to detail.
• An energetic, analytical and self-starting approach to projects.
• Experience in the production of diverse and creative marketing and communications materials including brochures, photos, videos, and other visibility materials.
• Good presentation and negotiation skills, creativity and innovativeness are critical.
• Proficient in use of digital platforms including Google analytics, email marketing, social media web, and content management system-tools

Abilities

• Can succeed with minimal supervision
• Ability to meet tight deadlines
• Pays attention to detail
• Outgoing and like to present to large groups or attend to many clients
• Experience managing successful social events, social media campaigns, and a solid understanding of social marketing.
• Experience in  developing and managing budgets
• Strong background in Writing, blogging and proofreading.

Membership/Affiliations

Must be a paid member of the Zambia Institute of Marketing (ZIM) or the Zambia Public Relations Association (ZAPRA)

Working conditions

The job requires a person to work occasional weekends, evenings at events,  outdoors such as expos and forums, working with challenging clients, and so forth.

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